From the classroom to senior leadership
I am a qualified teacher (PGCE) and my career covers every layer of the sector: six years teaching in Further and Higher Education, leading curriculum development across 13 digital apprenticeship standards, and now setting curriculum and digital strategy for one of the UK's largest apprenticeship providers as a member of the Senior Leadership Team, reporting monthly to the executive and writing the business cases for major investment.
At JTL, one of the UK's largest apprenticeship providers, I lead the Curriculum and Digital Learning function: curriculum design managers, a digital product manager, digital learning designers and LMS administration, a team of eight with a £600k budget, run as one department with its own operating model, business plan and KPIs, and responsibility for all of the curriculum content JTL delivers. In 2026 that department launched the Curriculum Communities of Practice, a national improvement cycle drawing nominees from all five JTL regions so that every centre teaches from the same, continually reviewed materials.
The centrepiece is LEDA® (Learn, Educate, Develop, Advance): a multi-tenanted learning platform I took from concept to launch, now serving nearly 20,000 registered users and over 8,000 apprentices, with a mobile app in the App Store and Google Play, six media libraries in build and a public YouTube channel. It won Training Resource Provider of the Year at the 2024 Electrical Industry Awards, was a British Training Awards finalist for Learning Platform of the Year, and is central to JTL's national-finalist shortlisting for Best Use of Technology in Training at the FE Week & AELP Apprenticeship and Training Awards 2026.
I set JTL's approach to generative AI, from the acceptable use policy through to a 15-module AI literacy programme for tutors, assessors and managers, and I speak internationally on where apprenticeship training technology goes next.
Where I'm heading
- Director or COO-level leadership in apprenticeships, education or digital learning
- Running curriculum, platform, data and people as one operation
- Embedding AI responsibly across curriculum, content and operations
- Scaling provision and learning platforms without losing quality
Recent highlights
Powering the Future: Transforming Apprenticeship Training with Moodle Workplace
Presented at Moodle's flagship global conference at the Edinburgh International Conference Centre, sharing how JTL delivers a modern Moodle Workplace experience for over 8,000 apprentices across England and Wales.
Watch the session on YouTubeAn award-winning learning platform, from whiteboard to nearly 20,000 users
LEDA® is the JTL's multi-tenanted learning environment built on Moodle Workplace: tailored tenants for apprentices, delegates and commercial clients, interactive and scenario-based content, an accessibility suite, automated onboarding from the student record system, and e-commerce that opened a new commercial revenue line.
🏆 Training Resource Provider of the Year, Electrical Industry Awards 2024 Visit leda.academy →The LEDA Academy mobile app
Apprentices carry their whole learning journey in their pocket, with course content available offline and the first LEDA Arcade game running full screen in the app with LMS tracking. A staged platform release with Titus Learning brings a new interface, customisable dashboards and the Streamview media format in late 2026.
View on the App Store →LEDA Media Libraries and LEDA Academy on YouTube
Video, Arcade, Podcasts, Reference, Labs and Support: six mass media libraries born from apprentice and staff focus groups, each with a named custodian on my team. Video moved from private Vimeo to a public YouTube channel in May 2026 and passed 10,000 views and 640 watch hours in its first four months, with a monetisation case accepted by SLT.
Visit LEDA Academy on YouTube →Curriculum Communities of Practice
A national curriculum improvement cycle to replace open-invitation consultation groups that nobody could reliably attend. One community per module, chaired by a curriculum design manager, one nominee from each of JTL's five regions plus a digital learning seat, with cycle lengths sized on delivery hours and twelve communities scheduled through to 2028. Built so that Ofsted sees consistent practice in every centre.
A 15-module AI literacy programme
From AI fundamentals and how machines learn, through prompting and workflows, to agentic AI and the future of the sector: a narrated e-learning programme for tutors, assessors and managers with mastery-gated assessments and a data-safety commitment gate. Alongside it, a gap analysis of JTL's Acceptable Use of AI policy against Ofsted, awarding body scrutiny, ISO 27001 and ESFA funding audit.
Across the apprenticeship and digital learning landscape
Few leaders have worked at every altitude of this sector: classroom delivery, curriculum architecture, platform engineering and executive strategy. That range is the point.
◆Operating models & performance
Designing how a function actually runs: SOPs, backlog ownership, QA gates, business plans mapped to strategic objectives, KPIs with real reporting behind them, and the monthly conversation with the executive that keeps it honest.
◆Curriculum & apprenticeships
Curriculum design from FE classrooms to 13 apprenticeship standards, working alongside the Head of Quality on Ofsted intent, implementation and impact, and now a national standardisation model that keeps materials neutral to both awarding bodies and consistent across every centre and subcontractor.
◆Learning platforms at scale
Architecting multi-tenanted LMS environments on Moodle Workplace: tenancy strategy, mobile apps, media libraries, accessibility, e-commerce, integration with the student record system and platform-as-product commercial models.
◆Data & insight
Automated reporting for senior stakeholders, cohort-segmented completions reporting by centre and training officer, and regional intelligence dashboards that join centre locations to local employers, devolution and funding.
◆AI & emerging technology
Setting organisational strategy for generative AI in curriculum design and content production: policy, governance, staff capability and practical adoption while the technology shifts underneath the sector.
◆Partnerships & external relationships
Building supplier relationships into co-development: a five-year partnership with Titus Learning that shapes the LEDA roadmap and took JTL onto the MoodleMoot Global stage, reseller agreements, specialist production partners, and a new concept in development with a global tool manufacturer to bring education straight from the maker into apprenticeship delivery.
Career
Head of Curriculum and Digital Learning
- Member of the Senior Leadership Team: define curriculum and digital strategy in line with the corporate business plan, report monthly to SLT and the executive, and write the business cases for major investment.
- Lead a multi-disciplinary team of eight (curriculum design managers, a digital product manager, digital learning designers and an LMS administrator) with full accountability for people, CPD and a £600k budget; saved £15k this year through vendor renegotiation and moved part of the licensing spend to capex.
- Accountable for all curriculum content JTL delivers across its electrical and plumbing apprenticeships: presentation materials, digital resources, induction and the learner journey, from design through QA to deployment in every centre.
- Authored the function's operating model (SOP v1.6) and the FY26/27 business plan: 13 activities against four strategic objectives, KPIs tied to an operational plan and timeline.
- Took LEDA® from concept to an award-winning platform serving nearly 20,000 registered users and over 8,000 apprentices, with a mobile app live on iOS and Android, automated onboarding via the PICSWeb API and six media libraries in build.
- Curriculum counterpart to JTL's Head of Quality. JTL was graded Good at its most recent inspection, during my tenure, with me interviewed by inspectors as the curriculum and digital learning lead; now leading the curriculum side of preparing for Ofsted's renewed framework and report cards, evidencing intent, implementation and impact module by module, holding the QA gates between design and delivery, and keeping practice consistent across every centre of a single national provider.
- Designed and launched the Curriculum Communities of Practice, a national improvement cycle across five regions with twelve module communities scheduled to 2028, and the JTL Learning Deck design system behind a full 19-presentation BS 7671 series.
- Restructured AM2S preparation into a phase-gated model with cohort-segmented completions reporting by centre and training officer against a 45% engagement target.
- Support JTL's commercial agenda at SLT and opened new commercial revenue streams through e-commerce, bespoke client portals and e-learning reseller agreements; registered LEDA as a UK trademark; opened a public YouTube channel with a monetisation case accepted by SLT.
- Set JTL's approach to generative AI: a 15-module AI literacy programme and a review of the Acceptable Use of AI policy against Ofsted, ISO 27001 and ESFA audit.
- Built a five-year partnership with Titus Learning that has moved from supplier to co-developer, shaping the LEDA roadmap and co-presenting at MoodleMoot Global 2025; now developing manufacturer-backed education with a global tool manufacturer, taught by the people who make the tools.
- LEDA® won Training Resource Provider of the Year (Electrical Industry Awards 2024) and underpins JTL's national-finalist shortlisting for Best Use of Technology in Training (Apprenticeship & Training Awards 2026). Speaker at MoodleMoot Global 2025; chaired the Digital Technologies Community of Practice for GTA England.
Head of Curriculum, Innovation & Technology
- Led the strategic development of new and existing digital apprenticeship curriculum across 13 digital apprenticeship standards.
- Owned the continual improvement cycle for delivery, innovation and technology, and set the organisation's approach to online learning through its LMS estate.
Show earlier career (2002 to 2018)
Delivered IT and digital apprenticeship training for organisations including the MOD, DEFRA, MOJ, Home Office and BAE Systems.
Led curriculum for IT frameworks and the Software Developer trailblazer at the UK's largest privately owned hosting company.
First curriculum management role, focused on a bespoke Software Development apprenticeship offer.
Taught Creative Media in Further Education while completing an in-service PGCE at the University of Huddersfield.
Built a SharePoint technical training environment for a large B2B communications supplier.
Specialist systems trainer during a major company merger.
Selected from over 600 applicants for a specialist unit focused on military and leadership training.
Qualified to teach it, build it and lead it
Education
Professional certifications
What I bring
Strategy & operations
- Curriculum & digital learning strategy
- Operating models, business plans & KPIs
- Senior leadership & executive reporting
- Multi-disciplinary team leadership
- Departmental budgets & forecasting
- Organisational change across regions
- Public speaking & conference presenting
Platforms & technology
- Moodle & Moodle Workplace, multi-tenancy
- Mobile apps, media libraries & YouTube
- Generative AI in learning design
- Learner data & automated reporting
- Video, podcast, interactive & game-based content
- SCORM & e-learning authoring
- Python, web development & data tooling
Sector & people
- Apprenticeship provision & standards
- Curriculum standardisation & quality
- Senior stakeholder management
- Commercial digital learning
- Influencing & decision-making
- Coaching & CPD design
Voluntary work & interests
Detachment Commander
Trained and supported young people aged 13 to 18, progressing to command one of the largest detachments in Greater Manchester: five staff, a 50-cadet syllabus, budgets and multi-week camps. Completed a leadership programme delivered by a Royal Military Academy director.